Mission & Vision

Our Mission:

Our mission is to set the highest of standards in the marketing and delivery of reliable pharmaceuticals and healthcare products in Palestine.

Our Vision:

Our vision is to be distinguished as the leading pharmaceutical company in Palestine.

Our  Strategy:

The strategies of our business model align with our commitment to providing clients with the best service, price and quality. These strategies can be summarized as below:


Short-Term Strategic Objectives:

  • Acquire products that are of proven safety and efficacy from reputable sources.
  • Maintain good distribution practices and timeliness in our delivery networks.
  • Ensure adequate supplied are provided to our clients at the lowest possible costs.


Long-Term Strategic Objectives:

  • Expand by continuously integrating new products to our company’s portfolio.
  • Enlarge the geographical scope of our operations by entering new markets.
  • Diversify and invest in novel business opportunities.